Marina Krivonossova On How To Humanise Your B2B Content Marketing Strategy | EP 14

In this episode, we interview Marina Krivonossova, founder of the B2B content marketing agency Retold. Marina shares her unique journey from a STEM-oriented upbringing to becoming a successful content marketer and entrepreneur in the Netherlands. She discusses the challenges of breaking into marketing, the importance of human-led content, and her approach to leveraging generative AI. Listen in as Marina offers valuable advice for aspiring marketers and shares her experiences living and working in Europe.

CHAPTERS

00:00 Trailer
01:19 Introduction
01:37 Marina's Journey
03:16 Traveling in Europe
04:49 Path to Marketing
09:58 Human-Led Marketing
12:16 Founding Retold
17:16 Content Marketing for B2B
20:33 Navigating Social Media
24:49 Generating Content Ideas
38:13 Final Thoughts

#B2BContentMarketing #HumantoHumanMarketing #B2BSaaS

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