Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3

What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form! Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed: - Going from Entrepreneurship to Growth Marketing - Upskilling with the Big 3: CXL, Growth Tribe & Reforge - Building his own SaaS (MarketHackr) - How Growth and Growth Teams are Evolving - Example of Growth Loops Used by Several Companies (Practical) If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏 00:00 Introduction 01:14 Background in Marketing 05:42 Early Entrepreneurial Ventures 08:33 Joining Startups and Agencies 13:39 Building MarketHackr + Joining The Growth Syndicate 18:31 Personal Growth & Mindset 22:27 Evolution of Growth Marketing 28:05 Educational Platforms and Upskilling 36:38 Trends in Growth Marketing 40:04 Balancing Business Stages 40:41 Growth Hacking vs. Growth Marketing 41:50 Community Building 46:21 Introducing MarketHackr 51:39 Lessons from Building MarketHackr 01:05:25 Predictions for the Future of Growth 01:05:34 Leveraging AI in Growth Marketing 01:14:57 Final Thoughts #SaaS #GrowthMarketing #GrowthHacking https://www.linkedin.com/in/georgi-furnadzhiev/ https://www.markethackr.com/ https://www.linkedin.com/company/markethackr/ https://www.reforge.com/ http://cxl.com/institute/#_r_futurist-marketers (affiliate link) https://stap-budget.net/index.html https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing. https://growthtribe.io/ https://www.semrush.com/blog/skyscraper-technique/ The Lean Product Playbook by Dan Olson https://www.bigcommerce.co.uk/glossary/revenue-optimization/ https://www.joinpavilion.com/ https://www.thegrowthsyndicate.com/ https://www.luna.ai/ https://www.linkedin.com/in/douwewester/ https://www.refinelabs.com/chris-walker https://www.youtube.com/@ChrisWalker171 https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder) https://www.linkedin.com/in/koenstam87/ (Personio) https://www.personio.com/