Parker Miller on Leading Growth for an AI-driven SaaS (Opus Clip) & Carving Your Own Path | EP 4
Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!
So many goldmines and interesting takes on all things AI, growth and marketing - including discussing: - The experience of being a Head of Growth at Opus Clip - A very underrated growth loop to acquire more users (hint: aha moment) - How to navigate competitors stealing your buzz + general approach to not be overwhelmed - Visibility into tech stacks and team breakdowns of a fast-growing SaaS company - Why Parker has moved away from chatGPT to Perplexity/Gemini (& so have I) You don’t want to miss this episode - lots of juice, transparent insights and an all-round fun conversation. Thanks @parkermiller for being onboard 🙏 Timestamps 00:00 Intro 00:57 How We Met 03:07 Parker's Marketing Journey 06:13 The Value of College Education 11:12 Role and Responsibilities at Opus 16:07 Effective Growth Channels/Strategies 25:57 Navigating Competition in Tech 28:03 Social Media Growth Strategy 30:41 Team Structure and Collaboration 33:31 Lessons from Opus Clip 35:45 Tactical Growth Recommendations 40:51 Marketing Trends for 2024 44:02 Entrepreneurial Experience 49:12 AI Tools and Recommendations 53:16 Future Predictions in Marketing/AI 55:59 Conclusion
Resources and Shownotes
https://www.linkedin.com/in/parker-miller/ https://www.opus.pro/?via=5d1f62 (Affiliate Link) Blitzscaling Book: https://amzn.to/3yuCRQy (Affiliate Link) https://www.linkedin.com/company/junkieappxyz/ https://www.linkedin.com/company/coniferlive/ https://www.perplexity.ai/ https://www.sendspark.com/ https://gemini.google.com/app https://mixpanel.com/ https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg https://www.exitfive.com/ https://www.11x.ai/ https://www.larksuite.com/ https://www.heygen.com/ #Growth #OpusClip #AISaaS
