[VIDEO] Mobile Measurement Partner & App Analytics (Appsflyer) | Mobile App Growth Series (Part 11)
Dec 04, 2023
Ever heard of a mobile measurement partner (MMP)? I'll show you what an MMP does and how to understand your user's journey from point of app-install, to creating highly trackable links and understanding cohort analysis of your users by a specific in-app event. Understand how to use your MMP (Appsflyer, Kochava or Adjust) to scale your user acquisition goals and more importantly, retain them. This is Part 11 of The Growth Series: Mobile App Growth - we'll learn the topics of App Store Optimisation, Mobile App Marketing, Mobile App Advertising (Apple Search Ads, Google App Campaigns), App Growth Strategy, App Keyword Research, App Conversion Rate Optimisation, Data Analysis and a whole lot more.
