[VIDEO] Create a Successful Customer Acquisition Growth Marketing Strategy as a B2C Business
Oct 11, 2024
I’ve been lucky enough to work with some pretty cool B2C-based businesses focused on acquiring users, mainly through Performance Marketing (Social, Search, Affiliate and Display). And throughout that time, I’ve gathered patterns of how to make it easier and more systemised. Yes, lots of learnings (failures) along the way and in this video, I will elaborate on all my combined lessons in a lean/practical/distilled video. PS. Some of these concepts will apply well to DTC/B2B models too! I’ll discuss:
- The importance of having product market fit, before you even think about scaling user acquisition
- The strategy you can lay out for your B2C acquisition goals: identifying your ICP, market research and competitor analysis
- The different channels and subchannels (owned, organic/earned and paid) you’ll likely deploy marketing efforts in
- Case study of what metrics will matter if you’re a B2C/SaaS-based business Netflix (LTV, Churn and ARPU) and how to approach knowing your primary KPI
