[PODCAST] Mastering Mobile App Growth: David Vargas on UA & ASO Strategies for App Marketers | EP5

Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general.

I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing.

I then transitioned into working full-time at Circl as a UA/Growth Manager and rapidly learned all I could about full-funnel growth using levers beyond UA/ASO.

I then started to see posts from David Vargas on my LinkedIn feed and saw different approaches to A/B testing, optimising performance marketing campaigns and general good to knows about the different ad networks/SKAN/privacy thresholds.

For today’s podcast (Episode 5), we have the legend himself and it was truly an honour to have this discussion with him - we geek out and expand on all the following:

- His background and how he got into the world of mobile app marketing and working for Splitmetric and AppRadar
- The difference between User Acquisition and App Store Optimisation (& why one is more scalable than the other)
- Approaches to SKAN 4.0 (Store Kit Ad Network) & Meeting Data Thresholds
- The best UA/ASO tools, resources and ways to scale apps, even if it's for FREE
- User quality differences between iOS/Android users (hint: Apple’s are good for you)
- How AI will disrupt app marketing, especially the management of App Store Optimisation (this is already happening)

LISTEN HERE